January 2012
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December 2011
136 posts
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Customer market segmentation
There are many ways to define your market as segments. These are the most common segment categories that we use:
· Behavioral = usage rate and patterns, price sensitivity, brand loyalty, benefits sought
· Psychographic = values, attitudes, lifestyle
· Demographic = age, gender, ethnicity, education, occupation, income, family status
· Geographic = region, climate,...
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Best ways to engage customers on-line
1. Games and contests
2. New APP introduction, usage
3. Videos … how to, live events, local activities
4. Pictures of customers with product, service
5. Solicit opinions, feedback
6. Co-creation, collaboration
7. Promotions
8. Surveys
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Business Development Strategy
Strategy is the way in which an organization meets the challenges and opportunities of its environment. We define it as a set of conscious choices about how an organization will deliver value to its customers and distinguish itself from its competitors.
Strategy is not a document. It is a mindset which must be understood by every member of the organization and which should guide all decision...
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The customer 3 question test
1. Give me
a. Speed
b. A positive experience
c. Success
d. A solution
2. Help me
a. Connect
b. Share
c. Find directions
d. Enhance quality of life
3. Save me
a. Time
b. Convenience
c. Hassle
d. A negative experience
How do you rate in achieving customer wants / needs?
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Avoid these traps of traditional thinking
1. Shortcutting = leaping to solutions
2. Blind spots = based on patterns from previous experience
3. Not Invented Here = Why previous solutions failed
4. Satisficing = satisfy + suffice = go with first solution to meet minimum needs
5. Downgrading = formal revision of goals
6. Complicating = over thinking problem / focusing on complex end
7. Stifling = supervisors who don’t...
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Engaging customers on Facebook
Facebook, the most popular social media site, has begun to successfully integrate businesses into the site. Businesses, while all taking different approaches to using Facebook, are all seeking to engage their customers (both new and old) through two way conversation and soliciting opinions and feedback.
Let’s examine some of the customer engagement initiatives:
Soliciting Opinions
· What...
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Be Adaptable To Increase Your Competitiveness and...
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change”
Charles Darwin
This quote from Darwin was not written to apply to businesses, but today it very much does. No business attribute is more important today as that of adaptability, as many, many businesses are on the...
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Zappos Culture Core Values
1. Deliver ‘WOW’ through service
2. Embrace and drive change
3. Create fun and a little weirdness
4. Be adventurous, creative, and open minded
5. Pursue growth and learning
6. Build open and honest relationships with communication
7. Build a positive team and family spirit
8. Do more with less
9. Be passionate and determined
10, Be humble
Examine these Zappos culture core values carefully...
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Collaboration
· Collaboration is an attribute that cuts across many business processes – most companies need new process to support
· Need to make collaboration intentional … cultivate it into your culture
· Make sure employees know the reasons for collaboration … such as enhancing productivity, quality, interrelationships
· Use brainstorming, consensus building and listening to diverse...
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