February 2012
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Who decides what gets sold in the bookstore?
Great article by Seth Godin … I’m including a copy here:
We can probably agree that the local supermarket has no moral or ethical or business obligation to sell cherry-flavored Cap’n Crunch. If the owner doesn’t like cherries, she doesn’t have to sell them.
And the cereal maker shouldn’t work under the assumption that every store that sells food will necessarily carry the Cap’n, even...
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Vision is what you see with your inspiration's eye...
The filmmaker Walt Disney died six years before the opening of the first Disney World. At the opening ceremonies, two Disney executives were sitting together.
One said: “Too bad Walt couldn’t have been here to see this.”
The other replied: “You’re wrong. Walt did see it. That’s why it’s here.”
Moral:
Vision is what you see with your inspiration’s eye.
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Creative interactive large screen marketing in... →
Clever way to use video to engage customers … lots of changes coming in marketing and advertising!
Short video example.
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