With no understanding of unique selling propositions or tagline design, you will have a difficult time competing. These tagline design ideas will help.
The customer never buys what you think you sell. -Peter Drucker
A tricky meaning to Drucker’s quotation? Not really. But understanding why customers buy your products and services is certainly not straight forward. You need to put these secrets of customer insights to work to fully appreciate why customers make the decisions they do.
7 lessons Jack Welch taught me about being a business leader.