Digital Spark Marketing

This is a blog about digital marketing and innovation. Exploring the best new and innovative ways to inform, socially engage, and delight customers
www.digitalsparkmarketing.com
Comments
blog comments powered by Disqus
A Story about Chipotle’s Unconventional Marketing Strategy 
 In fast food, big brands like McDonalds and Burger King spend considerable investment on national campaigns, constantly broadcasting their messages to consumers.
Chipotle, in contrast, works with a much smaller budget, barely advertises on TV and does its work in-house.  And yet they are seeing much better growth, at least in the last few quarters.
How’s that possible?   Read more …  bit.ly/MmhVq6

A Story about Chipotle’s Unconventional Marketing Strategy

 In fast food, big brands like McDonalds and Burger King spend considerable investment on national campaigns, constantly broadcasting their messages to consumers.

Chipotle, in contrast, works with a much smaller budget, barely advertises on TV and does its work in-house.  And yet they are seeing much better growth, at least in the last few quarters.

How’s that possible?   Read more …  bit.ly/MmhVq6

  1. destx reblogged this from digitalspark
  2. digitalspark posted this