A Story about Chipotle’s Unconventional Marketing Strategy

 In fast food, big brands like McDonalds and Burger King spend considerable investment on national campaigns, constantly broadcasting their messages to consumers.

Chipotle, in contrast, works with a much smaller budget, barely advertises on TV and does its work in-house.  And yet they are seeing much better growth, at least in the last few quarters.

How’s that possible?   Read more …  bit.ly/MmhVq6